Accessibility: the next challenge of the Ho.Re.Ca. sector.
Are you guys ready?
The data speak for themselves: accessibility is key for your customers
Accessibility in restaurants is crucial not only to comply with European regulations, but also to attract a wider and more diverse clientele. With the growing awareness of the importance of accessibility, the hospitality and restaurant industry must adapt to meet the needs of all customers, including those with disabilities.
This not only represents a legal obligation, but also a significant market opportunity. In fact, a 2023 survey (Foodbuy Hospitality) revealed that 70 percent of people are more likely to choose travel and dining options that offer greater inclusivity, even at a higher cost.
Lack of accessibility can lead to significant loss of business opportunities, as about 33 percent of customers avoid restaurants with reviews of less than four stars, which are often influenced by the accessibility of the premises.
We help you seize a growing market by expanding and reshaping your business through technology combined with accessibility.
HOW IT WORKS.
Data at the heart of it all
Integrating accessibility data into the HoReCa industry is essential to improve customer experience and ensure regulatory compliance. Adoption of accessible technologies and staff training can not only meet the needs of customers with disabilities, but also attract a broader and more diverse customer base, driving economic growth and positive reputation in the marketplace.
Data collection
Data analysis
Action Plan
The benefits for the HoReCa sector
Reputation
Improved customer satisfaction and company reputation.
Social responsibility
Initiatives and projects that fall under the various projects to be able to be included in the social budget.
Increased clientele
Increased target audience through an improvement plan, if necessary, and targeted communication.
More revenue
Increased revenue from a diverse and loyal user base.
Why Communicating Accessibility is Crucial
Customers with special needs seek information before visiting, do not leave them out.
According to Euan’s Guide’s Access Survey 2023, 91% of people with special needs seek accessibility information before visiting a new place, and 76% find that information on websites is often misleading or inaccurate. In addition, 59% of people avoid going to places that do not share accessibility information, assuming that they are inaccessible. Clearly communicating your facility’s accessibility is essential to attracting and satisfying the right customers.
Our tailor-made proposal
Accommodation facility
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Bars and restaurants
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